10DLC Fee Structure

All fees are in USD. These fees are required for 10DLC compliance and messaging capabilities.

Brand Registration Fees

Brand Registration Fee

One-time setup fee per brand for 10DLC registration

$4.00 per brand

Campaign Setup Fees

Campaign Compliance Validation

One-time validation fee per campaign for compliance review

$15.00 per campaign

Monthly Campaign Fees

Low Volume Mixed Campaigns

Up to 30 messages per minute, maximum 2,000 messages per day

Immediately available for all qualified registered brands
$1.50 per month
Charity Campaigns

For qualified non-profit brands

Immediately available for non-profit organizations
$3.00 per month
Standard Campaigns

Standard use cases for business messaging

Immediately available for all qualified registered brands
$10.00 per month
Special Campaigns Requires Vetting

Sensitive or critical use cases

May require vetting or pre/post registration approval by carriers
$10.00 per month

Brand Vetting Fees

Standard Brand Vetting

One-time vetting process per brand

$40.00 per request
Enhanced Brand Vetting (upgrade)

If undertaken within 30 days of completing standard vetting

$55.00 per request
Enhanced Brand Vetting (standalone)

Without previous standard vetting

$95.00 per request
Note: Standard vetting is charged on a one-time basis per brand. If the customer is unhappy with the vetting score they may choose to apply for "Enhanced" vetting. The outcome may result in the same score as the standard vetting, or a lower or higher score.

Optional Carrier Fees

These fees are specific to T-Mobile and only apply when requested

NNID Registration T-Mobile

If customer wishes to use their own NNID instead of Infobip NNID

$2,000.00 one-time
Special Business Review T-Mobile

Request for unlimited daily messaging limits

Approval not guaranteed, fee is non-refundable
$5,000.00 per request
Number Pool Configuration T-Mobile

For customers needing 50+ numbers on a campaign

Examples: ride-share proxy numbers, employee assignments, retail stores
$2,000.00 one-time

Non-Compliance Fees

Important Notice

These are pass-through fees from T-Mobile that will be charged for non-compliance with 10DLC regulations.

Violation Type Fee Explanation
Text Enablement $10,000.00 If T-Mobile receives a complaint that traffic is being sent from a 10DLC prior to T-Mobile's approval
Program Evasion $1,000.00 Using carrier's network for evasion techniques like snowshoeing, unauthorized number replacement, and dynamic routing
Content Violation $10,000.00 Sending messages in violation of the Code of Conduct (SHAFT violations, spam, phishing, etc.)
Non-Use Fee $250.00 For campaigns that do not have at least one telephone number added in a rolling 60-day window
Important Information
  • Non-Compliance Disclaimer: Apeiron reserves the right to pass on potential non-compliance fees/fines imposed from carriers to the customer.
  • Campaign Declaration: As mandated by carriers, use cases must be declared as part of a campaign registration process.
  • Currency: All fees are listed in USD.
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