| Fee Type |
Service |
Description |
Pass-Through Fee |
Fee Frequency |
Effective |
| TCR |
Brand Registration |
This fee is a passthrough to the brand and does not include any additional costs. Brand registration is required prior to campaign registration. |
$4 per brand |
One Time |
2/1/2021 |
| TCR |
Standard Campaign Registration |
This fee applies to all standard use cases, as well as “special” use cases not listed below with an distinct and separate fee. Approved campaigns will be provided unique campaign IDs which identify the campaign across the 10DLC messaging ecosystem. Rejected campaigns will be charged the $30 quarterly fee one time at submission. |
$10 per campaign |
Monthly* |
2/1/2021 |
| TCR |
Political Campaign Registration |
Approved campaigns will be provided unique campaign IDs which identify the campaign across the 10DLC messaging ecosystem. Rejected campaigns will be charged the $30 fee for the first quarter one time at submission. |
$10 per campaign |
Monthly* |
2/1/2021 |
| TCR |
Charity Campaign Registration |
Approved campaigns will be provided unique campaign IDs which identify the campaign across the 10DLC messaging ecosystem. Rejected campaigns will be charged the $15 fee for the first quarter one time at submission. |
$3 per campaign |
Monthly* |
2/1/2021 |
| TCR |
Low-Volume Campaign Registration |
Low-volume campaigns (e.g. dental office messages) incur an outbound message surcharge at the highest side of the AT&T fees with limited throughput. Rejected campaigns will be charged the $6 fee for the first quarter one time at submission. |
$2 per campaign |
Monthly* |
2/1/2021 |
| TCR |
Special Agents & Franchises Campaign Registration |
External brand vetting may be required for Special Campaign Types for selected carriers. See below. |
$30 per Campaign |
Monthly |
3/1/2021 |
| TCR |
Special Emergency Campaign Registration |
External brand vetting may be required for Special Campaign Types for selected carriers. See below. |
$5 per Campaign |
Monthly |
10/1/2021 |
| TCR |
External Brand Vetting***+ (Optional) |
A more detailed review of the Brand with a focus on its reputation in the messaging space. External brand vetting may be required for Special Campaign Types for selected carriers. One-time, non-refundable vetting fee for successful vets. For unscored unsuccessful vets, this fee will be reduced to $5. |
$40 per Standard Vetting request |
One Time |
At Submission |
| Number Registry |
10DLC Number Registration |
An additional fee applied to all numbers intending to send A2P 10DLC traffic to AT&T and T-Mobile in addition to the base long code registry fee. |
$0.01 per number |
Monthly |
3/1/2021 |
| AT&T |
Registered Traffic Surcharge |
For outbound messages to AT&T subscribers, this discounted surcharge applied to all traffic during AT&T’s grace period (ending Feb 28, 2022) will continue to apply to registered campaigns beginning March 1, 2022. All traffic should be registered with TCR by March 1.** |
$0.002 per SMS
$0.0035 per MMS |
Per Outbound Message |
3/1/2021 |
| AT&T |
Unregistered Outbound Message Surcharge |
Applied to messages toward AT&T subscribers from unregistered senders’ traffic post-grace period. |
$0.004 per SMS
$0.005 per MMS |
Per Outbound Message |
3/1/2022 |
| T-Mobile |
NNID Registration |
Applies only to a small set of customers with a dedicated NNID. |
$2,000 per NNID |
One-Time |
10/1/2021 |
| T-Mobile |
Campaign Service Activation |
Campaigns activating with T-Mobile incur this fee. Note that this fee also applies for brands re-registering (“migrating”) after changing SMS providers. |
$50 per campaign |
One-Time |
3/1/2022 |
| T-Mobile |
Special Business Review |
Campaigns not fitting T-Mobile’s definition of a standard campaign may incur this fee. Qualifying campaigns utilize in excess of 200,000 outbound messages across the brand. Special forms must be submitted to T-Mobile. |
$5,000 per campaign*** |
One-Time |
TBA |
| T-Mobile |
Number Pool Request |
Qualifying campaigns utilize more than fifty sender numbers across a single campaign. Special forms must be submitted to T-Mobile. |
$2,000 per campaign |
One-Time |
4/6/2022 |
| T-Mobile |
Inbound /Outbound Migrated 10DLC Message Surcharge |
Applied to messages toward T-Mobile subscribers. |
$0.003 per SMS
$0.01 per MMS |
Per Message*+ |
6/1/2021 |
| T-Mobile |
Inbound /Outbound Non-Migrated /Unregistered P2P Message Surcharge |
Applied to messages toward T-Mobile subscribers. |
$0.004 per SMS
$0.013 per MMS |
Per Message*+ |
3/1/2022 |
| T-Mobile |
[Non-Compliance] 10DLC Evasion Non-Compliance Fine |
Applied to programs found to use evasive techniques like snowshoeing, unauthorized number replacement and dynamic routing. |
$1,000 |
Per Incident |
10/1/2021 |
| T-Mobile |
[Non-Compliance] Unauthorized Text Enablement Fine |
T-Mobile describes this fine as, “Applies if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.” |
$10,000 |
Per Incident |
10/1/2021 |
| T-Mobile |
[Non-Compliance] Content Violation Fine |
Beginning at the third notification of a content violation by a single content provider (and continued at any subsequent notification). Examples of content violations include SHAFT violations, any violations of the T-Mobile Code of Conduct, spam or phishing, or messaging which would qualify as a Severity 0 violation per the CTIA Short Code Messaging Handbook. |
$10,000 |
Per Incident |
10/1/2021 |
| T-Mobile |
[Non-Compliance] Grey Route Fine |
Applied to A2P messages routed as P2P messages after the launch of 10DLC. Note that failure to publish numbers as A2P traffic on T-Mobile’s 10DLC platform in accordance with T-Mobile’s established timelines constitutes Grey Route Non-Compliance, regardless of whether the campaign has been registered. |
$10 |
Per Message*+ |
TBA |
| U.S. Cellular |
10DLC Message Surcharge**+ |
Applied to messages toward U.S. Cellular subscribers. |
$0.005 per SMS
$0.001 per MMS |
Per Outbound Message |
Live |
| Verizon |
10DLC Message Surcharge**+ |
Applied to messages toward Verizon subscribers. |
$0.00255 per SMS
$0.0052 per MMS |
Per Outbound Message |
Live |